Apex Joins Organization Focused On Standards For Motion Imaging

HERNDON, VA – July 2, 2014 – Apex CoVantage joined the Society of Motion Picture & Television Engineers (SMPTE), a 98-year-old organization dedicated to the advancement of the art, science, and craft of the image, sound and metadata ecosystem, Apex announced today.

“Because of the dramatic changes in the media distribution landscape, digital content workflows are rapidly changing, with a premium being placed on interoperability throughout the media value-chain,” says Margaret Boryczka, President of Apex Content and Media Solutions. “Apex is eager to take part in the outstanding work SMPTE is already doing in the media standards and best-practices world. This deeper participation in the SMPTE will be key to ensuring that we’re able to help our clients meet the challenges that the evolving digital ecosystem presents.

In addition to engagement with SMPTE, Apex is also working on new metadata standards as a member of the International Press Telecommunications Council (IPTC) and as co-chair the Metadata Working Group in the W3C Digital Publishing Interest Group. This positions Apex to continue to shape the market for digital content services as it has for the past 26 years.