New Products from Existing Content
Every publisher knows that their content has value. And every publisher, whether academic or commercial, wants to increase and extend that value into new products that attract new subscribers and spark renewed interest from current subscribers. Apex has the knowledge solutions and experience to activate content and extract value in ways that help publishers advance their business goals. That means developing new content products and re-positioning specific existing products in ways that can dramatically increase market share.
Tagging and Indexing Extract Value
Granular systematic tagging of content adds instant value to information resources because it makes existing content easily searchable for both external audiences and internal staff, who can then work with it to create new products and services. This type of tagging plus effective indexing enables publishers to dive down into topic areas and pull out specific content, from words to visuals and rich media. Apex professionals work with you to apply technology tools, like our reference linking service, SmartREFSM which captures and finely parses a wide variety of citations from electronic or hard copy using an XML or a granular proprietary tagging structure such as SGML DTD, and delivers data in XML, PDF, OEB, or any proprietary format.
Abstracting Enables New Content Creation
Apex expertise in abstracting covers the full spectrum, from editing and cleansing of existing and newly entered data – identifying errors and eliminating duplicates – to the most complex content research and extraction using web-based dashboards with drill-down reporting to give new life and relevance to old data.
Benefit from Lower Costs While Increasing Value
With Apex as a content development partner, publishers leverage their existing systems, staff, and content resources to go after increased market share. Apex has both the technology expertise and the people with deep subject-matter knowledge to better exploit the content you already have and to develop entirely new content assets. By providing professional knowledge, research, and analysis, Apex can work with your staff to grow your product offerings without increasing headcount or budgets.
