Data Analytics

Outbound programs can drive a tremendous amount of revenue and customer awareness - but only if they are effectively targeted to the most responsive audiences. Apex CoVantage offers robust datacenter capabilities and powerful analytic tools that quickly reveal the most responsive audiences for outbound programs, as well as the right time and manner to reach those audiences.

In the design phase, our datacenters help us develop unique, high-value call lists that combine client-sourced data (from sales, marketing and service channels) with third-party data (from list brokers and others). In the execution phase, our datacenters provide us, and our clients, with real-time program performance data via easy-to-use web portals. In the refinement phase, our datacenters support the most powerful suite of analytic tools in the contact center industry.

By improving and accelerating every phase of your outbound program, our datacenters can quickly guide you to the most responsive and valuable audiences for it. Alternatively, if you'd like us to assume the business risk of your outbound program, we offer pay-for-performance pricing options whereby you pay only for new customers signed, sales realized or other tangible business results achieved.