Credit Card Company Case Study

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Client:
One of the largest credit card issuers in the US.

Strategic Opportunity:
Migrate customer acquisition programs offshore in order to contact and convert more prospects, more quickly, without adding cost.

Key Challenge:
Complete the migration process before the introduction of a major new credit card in 90 days.

Apex CoVantage Role:
Apex provided a turn-key, offshore contact center capability that allowed our client to seamlessly migrate its customer acquisition programs offshore within 90 days.

Result:
Highly successful new credit card launch and customer acquisition program. The offshore contact center operation quickly exceeded important service level standards and provided this client with realized savings of 40%.