Academic Publisher Case Study

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Client:
Global publisher of reference, academic and general interest books.

Strategic Opportunity:
Capitalize on fast-moving trends in reader interest by reducing time-to-market for print and electronic products.

Key Challenge:
Accelerate print and electronic publishing processes and eliminate inconsistencies between print and electronic products.

Apex CoVantage Solution:
Leveraging the TrueXML^SM publishing system, Apex designed a single, unified publishing process for all our client's print and electronic products. For the first time, this client's publishing process included fully integrated onshore and offshore components.

Result:
Client reduced time-to-market for new print products by 20%. Moreover, for the first time, it was able to simultaneously publish fully consistent print and electronic versions. These advances allowed it to more effectively react to, and capitalize upon, rapid changes in reader interest.