CCS Industry Calendar
Here’s where you’ll find us:
September 23–26
AMA’s Annual Marketing Research Conference
Wynn Las Vegas Hotel, Las Vegas, NV
September 30–October 2
Electronic Retailing Association Annual Convention
Venetian Hotel, Las Vegas, NV
October 13–18
DMA 07
Direct Marketing Association Conference & Exhibition
McCormick Place West, Chicago, IL
October 22–24
ICCM Canada 2007 Conference & Exposition
Metro Toronto Convention Centre, Toronto, Ontario
October 29–November 1
VON Fall
The Global Communications Industry Event
Boston Convention & Exhibition, Boston, MA
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FEATURE STORY
Maintaining a Solid Customer Base Through a Targeted Customer Acquisition Program
Without question, the best method for growing an organization is through the acquisition of new customers and the retention of existing ones. While customer retention is based on customer satisfaction, customer acquisition is based on offering the right products and services to the right groups of customers at the right time. With a majority of businesses experiencing any where from 20% to 50% in customer turnover annually, maintaining a solid customer base truly can be the difference between a company’s success and its failure.
EXECUTIVE MESSAGE
A Message from Christie Anderson
President, Apex Contact Center Solutions
Welcome to the third issue of Apex Contact Center Vantage Point, the online newsletter for contact centers. Every other month, Vantage Point will bring you strategic information about how to improve the quality and efficiency of your contact center efforts, as well as the latest news from Apex Contact Center Solutions (CCS). The May 2007 issue is focused on Customer Acquisition.
Clients who turn to Apex for customer acquisition solutions realize the value of elevating their contact center into a strategic weapon to bring in new customers and build customer relations. We support our clients with a wide variety of integrated inbound, outbound and digital market development services to acquire as many new customers as possible, at the lowest possible cost, with the highest retention rate and resultant revenue stream.
Drop us a line to learn more about how we can help your organization grow revenues and provide customer support and satisfaction throughout the customer lifecycle.
The Five Worst Things to Say on a Business Call
We’re all aware that first impressions are important and that every day we make judgments about people and businesses based on just a few pieces of information delivered over the briefest period of time. So, it’s valuable to remember that every time one of your employees picks up a receiver, they are making an impression that can literally result in your organization gaining or losing business. As a result, although it may seem obvious, it’s wise to keep your employees from saying these five remarks on a business call.
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